Who are your Target Audience?
First of all, what is Target Audience?
Noun
A particular group at which a product such as a film or advertisement is aimed at.
This means that your target audience is a group of people that your business want to attract. This are the group of people that your product or services have to focus on. If you are talking to everyone, you are talking to no one.
But how to identify your target audience?
Here are some of the factors that you would want to find out about your target audience:
Gender. Job. Location. Devices. Age.
Gender
Helps you differentiate whether your products/services benefits which gender better.
It will lead to the purpose of your business.
Job
Helps you to verify which industry has the biggest attraction for your business.
With this, you can make use of the details and find out current affairs of the industry to improve your products/services.
Location
Helps you to locate where are your audience from.
Cultural differences impact the way your clients think, the way they use technology, the way they want things to be done and many more.
Devices
Helps you to identify what type of devices do your audience use.
It gives you an insight on how you can design your site for each devices. The most most common devices used by consumers are laptop and mobile phones.
Age
Helps you to gauge the characteristics of your audience.
Age affects the material or size of your products. It can also affect the way you talk to your clients.
Would a 65 year-old know what “lit AF” means? Would a 13 year-old know what “paktor” means?
Now, how do you get the above statistics?
2 Steps: Monitor & Collect
1. Monitor Your Engaged Audience
Monitor weekly your audience’s most active time online. Analyze which post has the most number of likes, comments and shares.
2. Collect Your Results
Collect monthly results and analyse them. Identify the 5 factors listed earlier:
Gender. Job. Location. Devices. Age.
Here are some questions that you can also ask yourself upon getting the results:
What are the interests of this group of people?
How can I improve their lives with my products/services?
Do they face any common problems?
Who do they look up to most of the time?
Which platform do they usually hang around?
With all these information available at your disposable, you should be able to make an informed decision on which audience to target and how to go about attracting that particular clientele.
